It is the house of Shimon Rokach who envisioned to build the first neighborhood outside of Jaffa. The museum is dedicated to that period, the household an furniture are from this period, there are many interesting photographs and information about the historical background. The sculptures and paintings in the house are of Rokach’s granddaughter Lea Majaro Mintz. The museum is very cute and should be part of your visit to Neve Tzedek. At the time of our visit the entrance fee was only 10 ILS.